RESPONSIBILITIES
- Develop an effective marketing plan in the line with The strategy defined via Business Reviews and Budget Discussions.
- Develop, implement and adapt the tactical plan in line with corporate strategic product objectives.
- Communicate effectively within the organisation to ensure the motivation and align-ment of sales force and other key people from Finance, Market Access, Regulatory Affairs, Sales Support, Customer Service and the achievement of product objectives.
- Develop and maintain strong working relationships with key customers to support current and future product objectives.
- Develop and continuously update knowledge and therapy, product and market.
- Monitor and control product performance and adjust plans accordingly.
- Anticipate future trends in disease management and market environment which are likely to affect the performance and potential of the product.
- Propose accurate Market Share\Market Share Growth grids for individual products.
- Monthly forcasting of the product portfolio and stock tracking
- Educate and updates the Salesforce in between the product portfolio during Sales Meetings
- Responsible to open new products by following The price guidance and to do adop-tions on the portfolio
PROFILE
Marketing, Business Adminitration and/or medical
English & French : fluent in written & spoken
- 5 year experience in marketing at least.
- Possesses an in-depth knowledge of Marketing, Business Administration and/or medical
- Technical mindset required
- Possesses an in-depth knowledge of product, dosage forms, disease treatment and alternative therapy.
- Sensitive to market dynamics, regional differences, segmentation, pricing strategies and have an understanding of marketing research.
- Develops direct mail and journal and advertisement programs, sample formats, visual aids and literature required for detailing.
- Prepares advertising agency briefing for the new product promotions.
- Champion of product with an understanding of the necessity of inter department collaboration. Understands sales force as part of Marketing Mix.
- Develops innovative concepts and approaches to positioning and tactical marketing in the market segment.
- Leads cross-functional teams from sales and marketing, global marketing teams, market Access, regulatory affairs and manufactoring & distribution.
- Inspires others to achieve high standarts, offer support and coaching. Able to influence and persuade those over whom there is no direct control (e.g. sales team).
- Analytical with focus on sales performance and related KPI’s . Critical reviews QTQ metrics and utilises competitive benchmarking.
- Able to adapt plans and strategies in the light of changing circumstances (e.g. resource available). Strives to improve product knowledge and marketing skills to enhance performance.
- Demonstrates strong communication skills, provides input to sales team. Report writing and presentation skills. High level of interpersonal skills and relationship building required.
- Proficient in PC applications (e.g.standard software and Internet)
